NIKE / ACG

Nike will never need an introduction.  The ACG (All Conditions Gear) division , on the other hand, is occasionally overlooked. Launched full flesh in 1989 , ACG aimed to further cement Nike’s outdoor targeted sector with the momentum of the predecessor Nike Hiking, with not only footwear but also through garments.  The design's influence is often inspired by all facets of outdoor life from the man made architecture to the equipment utilised and undoubtedly elements from the Earth.   Brilliantly, the ACG adverts not only promoted the products but also pushed the outdoor lifestyle in a witty and charismatic style.